The 38,000-square-foot Good Fortune Supermarket opened this week, and half the store is devoted to fresh produce, meats and seafood. The grocery aisles are packed with imported foods from China and several other countries in Asia. Specialty fruits and vegetables include a large selection of greens, various chives varieties and chrysanthemum leaves used in Chinese and South Asian kitchens.
Good Fortune decided there was no reason to include a bakery in its store with 85° C opening in the same shopping center, said Ken Yu, the store’s manager. There are often still lines out the door at the first 85° C in Carrollton that opened in August 2016. The café operates 900 stores worldwide and first came to the U.S. in 2008 with a location in Irvine, Calif.
Good Fortune Supermarket opened in Richardson’s China Town shopping center at 400 N. Greenville Ave. on Wednesday, June 14, 2017.
North Texas has attracted a number of Asian supermarkets in the last few years, including H Mart, 99 Ranch Market, Jusgo, Hong Kong Market, Hiep Thai, Kazy’s and more recently Mitsuwa.
Good Fortune was formed in 2012 as a wholesale food business and quickly started opening grocery stores, said Quanguo Yang, general manager of Maspeth, N.Y.-based Good Fortune Supermarket Group. The company has 11 stores and two warehouses in seven states.
The company isn’t troubled by the competition in North Texas, Yu said. “We know there are already eight or nine Asian stores here. We believe we can all do business and we’ll win the customer, too.”
His confidence is due to the region’s population growth and companies moving here, he said, specifically naming Jamba Juice and Toyota.
The Texas store is one of the Good Fortune’s biggest, Yu said. He’s among a team of 10 people who moved to Texas to open the store, which employs about 60 to 70 people.